We’re back with another Brandish Axiom. This one is a buzz word around Brandish. It helps us identify changemakers and changemaking efforts within our agency along with tools we can leverage to create efficiencies for our clients.

It’s force multipliers. A force multiplier is an element that increases an effect and gives an outsized advantage to the user. It usually refers to the tactical tools and frameworks we employ but it can also be related to an individual’s talent. 

At Brandish, we are always looking to identify such devices as they increase our performance and competitiveness; allowing us to do more with less.

That’s why, I asked Managing Partners Lee Waltham and Morley MacDougall to list force multipliers from their everyday lives. But to make it more fun (and funny), instead of asking them to list their own, I asked them to guess each others’. It’s funny, insightful and a bit heartwarming. 

Enjoy!